Howdy! I'm Tom Arthur, a recent graduate from Chapman University with a degree in Public Relations and Advertising. I love to figure out how stuff works and share my ideas about how to make stuff better with you!
goose bump inducing interactivity [arcade fire & google]
My friend Samantha Roper just tweeted a link to The Wilderness Downtown earlier today and I now regret not checking it out until just now. This is the first time in a long time I’ve seen something that really captured my attention. I don’t want to spoil it for you, so I’ve placed the images of this [...]
details in the city [crossing the street]
I saw a nifty article today on Jaunted about an art project about the many different types of crosswalk lights around the world. You know, the ones that used to tell you to STOP or WALK but now feature fun pictograms. Recently the crossing lights in Orange have been enhanced with the ever exciting countdown [...]
sign of the times [cool signs]
It seems all is not down and out in the world of information signage. Some new, well new to me, signs at Chipotle, AMC Theaters and Tokyo DisneySea recently caught my attention. Chipotle Mexican Grill: New Menu Displays Chipotle recently refreshed their menu displays with new very simple and very easy to read boards. In [...]
universal bingo [fun at theme parks]
Universal Studios. I always feel like the attractions are designed with the intention of being perfect…and then it all goes to shit at the last minute. I’m not sure why so many of the attractions fail. Maybe it is the same off-the-shelf effects being used in the same way on multiple attractions, the terrible timing, [...]


